CesanelPortfolio & resource hub

Claudia Lucia

Marketing, operations and project coordination for businesses with a lot of moving parts.

I work alongside founders and teams with the practical coordination and execution behind webinars, online programmes, marketing activities and day-to-day operations, so the moving parts stay connected and projects keep moving.

01

Services

Webinars & Events

Manage the practical setup across the planning, promotion, delivery and follow-up of online webinars and in-person events. I help coordinate the practical, marketing and logistical elements needed to keep the different moving parts connected.

Key areas can include

  • Webinar and event planning
  • Landing and registration pages
  • Promotion and social media coordination
  • Email communication and workflows
  • Visual assets and copy coordination
  • Speaker coordination
  • Technical setup and event logistics
  • Follow-up and content repurposing
  • Planning
  • Promotion
  • Coordination
  • Assets & Copy
  • Follow-up

Online Courses & Programmes

I work with course creators, supporting the setup, coordination and execution behind online courses and educational programmes. This can include organising course platforms, connecting funnels and supporting launches, webinars and live sessions.

Key areas can include

  • Course and programme setup
  • Course platform support and administration
  • Classes and module organisation
  • Funnel setup and implementation
  • Launch preparation
  • Email workflows and automations
  • Landing and registration pages
  • Webinars, live sessions and evergreen content
  • Course Setup
  • Funnels & Launches
  • Live Sessions
  • Programme Support

How Services 1 & 2 connect

Webinars and live sessions can form part of a wider online course or programme launch. While Webinars & Events focuses on the lifecycle of the event itself, Online Courses & Programmes supports the wider programme ecosystem, including course setup, funnels and launches. The services can work together depending on the project.

Operations, VA & Founder Support

Reliable day-to-day support to help founders and teams stay organised, coordinate projects and keep operational tasks moving.

Key areas can include

  • Project coordination
  • Team coordination
  • Documentation
  • Systems and processes
  • Operational support
  • Administrative support
  • Website and CRM support
  • Planning and calendar coordination
  • Projects
  • Coordination
  • Documentation
  • Systems
  • Admin Support

Marketing Generalist 

Practical marketing support focused on coordinating and implementing the components needed to bring existing marketing plans and campaigns to life.

Key areas can include

  • Email marketing
  • Lead magnets
  • Content coordination
  • CRM support
  • Marketing assets
  • Landing pages
  • LinkedIn organic content
  • LinkedIn Ads execution
  • Email
  • Content
  • CRM
  • Landing Pages
  • LinkedIn & Ads

I help build the setup and execute LinkedIn Ads campaigns, including campaign structure, ad copy, visuals and supporting assets.  Please note: My role focuses on building and coordinating these campaign elements, however budget allocation, ROI, bidding strategy and ongoing performance optimisation remain outside my scope.

02

Who I work with

Founders & Online Businesses

I work alongside founders, CEOs, CMOs CFOs and growing online businesses with the marketing, operational and project coordination needed to keep multiple moving parts organised and moving forward.

Online Course & Programme Creators

I work with coaches, mentors and educators, coordinating the work behind the scenes of online courses and programmes, including course platforms, funnels, webinars, live sessions and email journeys.

SaaS & B2B Teams

I Bring previous experience in B2B SaaS marketing to support activities such as marketing execution, lead generation, CRM, webinars, campaigns and project coordination.

Marketing Teams & Senior Specialists

I work alongside teams and senior professionals to support the practical coordination and implementation behind existing plans, campaigns and projects.

04

Pricing & Working Together

How I work

I work flexibly depending on the needs and scope of the project. Work can be arranged through:

  • Hourly support
  • Hour packages
  • Ongoing monthly support
  • Project-based work where the scope is clearly defined

Starting rates

My rates start from €13 per hour or £15 per hour. I work with clients internationally and accept payment in both EUR and GBP.

€13 / hour£15 / hour

Retainers and ongoing support

For ongoing work, clients can book an agreed number of hours in advance. The exact structure can be discussed depending on the type of work, project requirements and level of ongoing support needed.

05

FAQ

How do I collaborate with your team?

I work independently or as part of an existing team. When working independently, I use the systems, resources and direction already available within the business to keep projects and tasks moving forward.

I also work closely with founders or integrate into an existing team's workflow, supporting their pace and contributing to the projects already underway.

What is the difference between strategy and execution in my work?

I work from an existing strategy, brief, objective or direction and help translate it into organised, practical execution.

I proactively contribute during the planning stage and help identify what is needed to move a project forward. However, final high-level strategic decisions remain with the founder, marketing lead or senior specialist responsible for the overall direction.

How involved am I in the projects I work on?

My responsibility is focused on coordinating and delivering the practical work within an agreed scope. This can include organising moving parts, coordinating people and tasks, preparing marketing materials, managing workflows and helping ensure projects continue moving forward.

My role varies depending on the project, but I am clear about the areas where I can take ownership and where decisions remain with the client or senior lead.

How do I work with LinkedIn Ads?

I support the practical setup and execution of LinkedIn Ads campaigns, including campaign structure, ad copy, visuals and supporting assets.

My role focuses on campaign implementation and coordination. Budget allocation, bidding strategy and advanced performance optimisation remain outside my scope.

How do my packages work?

I work through hour-based packages, depending on the level of support and scope of the project. The number of hours and type of support can be agreed based on what the business or team needs.

06

Find Out More

Explore my professional background, connect with me and find more about my work.

07

Contact

Let's turn your plan into organised execution.

Tell me what you are working towards and I will help work out what is needed to get it executed.