CesanelPortfolio & resource hub

Claudia Lucia

Marketing & Operations for Small Businesses.  

I work with founders, teams and small businesses across the UK and Spanish markets. I take your marketing strategy and make it work, coordinating the execution, building the workflows, and putting the right digital systems in place so things actually run without you constantly supervising.

01

Services

VA & Founder Support

Practical, hands-on support for founders and small business owners who need a reliable person to take things off their plate and keep the business running smoothly.

Key areas can include

  • Inbox management and client correspondence
  • Social media scheduling and mass posting across platforms
  • Appointment, booking and calendar coordination
  • Research into services, products and opportunities
  • Day-to-day admin and life administration
  • Project and team coordination
  • Documentation, SOPs and process building
  • CRM setup for bookings, invoicing and customer communication in one place
  • No-code website building using Lovable
  • Projects
  • Coordination
  • Documentation
  • Admin Support
  • CRM Setup

Marketing Execution

I run marketing based on your existing strategy, or we can build a marketing plan together. From there, I take care of the practical execution: campaigns, content, emails and the assets that support them.

Key areas can include

  • Email marketing and lead magnets
  • Content and organic LinkedIn coordination
  • Social media coordination
  • Landing pages and marketing assets
  • Campaign setup and execution
  • LinkedIn Ads execution
  • Email Marketing
  • Social Media
  • Landing Pages
  • LinkedIn Ads

I help build the setup and execute LinkedIn Ads campaigns, including campaign structure, ad copy, visuals and supporting assets. Please note: My role focuses on building and coordinating these campaign elements, however budget allocation, ROI, bidding strategy and ongoing performance optimisation remain outside my scope.

Online Courses & Programmes

I support course creators with the setup, coordination and execution behind online courses and educational programmes, from course platforms to funnels, launches and live sessions.

Key areas can include

  • Course and programme setup
  • Course platform support and administration
  • Classes and module organisation
  • Funnel setup and implementation
  • Launch preparation
  • Email workflows and automations
  • Webinars, live sessions and evergreen content
  • Course Setup
  • Funnels & Launches
  • Live Sessions
  • Programme Support

Webinars & Events

Coordinate the planning, promotion, delivery and follow-up of online webinars and in-person events, keeping the marketing and logistical elements connected.

Key areas can include

  • Webinar and event planning
  • Landing pages
  • Promotion and social media coordination
  • Email communication and workflows
  • Visual assets and copy coordination
  • Technical setup and event logistics
  • Follow-up and content repurposing
  • Planning
  • Promotion
  • Coordination
  • Assets & Copy
  • Follow-up
02

Who I work with

I work with founders, small business owners, course creators and marketing teams across the UK and Europe who need a reliable, organised person to handle the practical work. Whether that’s running their marketing, managing their operations, or taking day-to-day tasks off their plate entirely.

03

Pricing & Working Together

How I work

I work on an hourly basis, in hour packages, on a monthly retainer or on clearly scoped projects.

Starting rates

Starting rate is £20 per hour and payment is accepted in GBP and EUR.

£20 / hour

Not sure where to start? Starter Packages are small, fixed-price projects with a clear scope and delivery.

See Starter Packages
04

Selected work

05

FAQ

Do you offer VA and admin support?

Yes. Inbox management, social media scheduling, appointment coordination, research and general business and life admin all fall under my VA & Founder Support service. If you’re not sure whether what you need fits, send me a message and I’ll let you know.

How do I collaborate with your team?

I work independently or as part of an existing team, using the systems and direction already in place or integrating into the team's workflow to keep projects moving.

What is the difference between strategy and execution in my work?

I work from an existing strategy, brief, objective or direction and translate it into organised, practical execution. I contribute to planning and help identify what's needed, but high-level strategic decisions and budget responsibility remain with the founder, marketing lead or relevant senior professional.

How involved am I in the projects I work on?

I coordinate and deliver the practical work within an agreed scope, including people and tasks, marketing materials and workflows. My level of ownership varies by project and is clear from the start.

How do I work with LinkedIn Ads?

I support LinkedIn Ads setup and execution, including campaign structure, ad copy, visuals and supporting assets. Budget allocation, bidding strategy and performance optimisation remain outside my scope.

How do my packages work?

I offer hour-based packages, with the hours and type of support agreed around the needs of the business or team.

Do you build websites and digital systems?

Yes. I build no-code websites and simple CRM systems using Lovable for solo entrepreneurs and small businesses. This includes booking management, invoicing and customer communication — helping you move from scattered tools into one clean digital setup. This service sits within my VA & Founder Support offer.

06

Find Out More

Explore my professional background, connect with me and see more of my work.

07

Contact

Let's turn your plan into organised execution.

Tell me what you’re working on and I’ll help you figure out what’s needed to make it happen.