Lead magnet · Lead generation funnel
Lead Magnet & Funnel Setup
A worked example connecting a lead magnet, landing page, capture form, email journey and social promotion into one lead-generation funnel.
- Focus
- Lead generation
- Role
- End-to-end execution
- Type
- Project in the online business scope
Context
This project shows how a useful free resource can attract potential leads and connect several marketing elements into one journey.
I created a downloadable PDF checklist to help the audience assess key areas of their business in exchange for their contact details.
What I built
I built and connected the following elements:
Lead magnet creation
Created a downloadable PDF checklist the target audience could use immediately.
Tool used: Canva
Landing page
Built a dedicated landing page to present the resource and encourage downloads, including:
- A clear headline
- A description of the value of the resource
- Information about what the audience would receive
- A clear call to action
- A lead capture form
Tools used: WordPress, Elementor and Lovable
Lead capture & email management
Tool used can vary from HubSpot, ActiveCampaign, MailerLite here, the landing page was connected to a MailerLite form for:
- Form creation
- Lead collection
- Email management
- Connecting the lead magnet to the email journey
Social media promotion
Created LinkedIn and Instagram content to promote the lead magnet and:
- Capture attention
- Introduce a relevant problem or challenge
- Create interest around the topic
- Explain the value of the free resource
- Give the audience a clear call to action
How the funnel connects
- Social media content
- Landing page
- Lead capture form
- Free lead magnet
- Email journey
Tools used
- Canva
- WordPress
- Elementor
- MailerLite
- Lovable
The outcome and the structure behind it
The outcome: a useful resource that turns audience interest into contact details, with new leads captured in one place and receiving an automated follow-up email.
The structure behind it: social content directs people to a focused landing page; the form captures their details and delivers the checklist; the email journey continues the conversation.
Built and connected across:
- Lead magnet creation
- Marketing asset development
- Landing page setup
- Form and lead capture
- Email management
- Social media promotion
- Funnel coordination
This example demonstrates how individual marketing activities can be connected into a practical lead generation journey.
Back to portfolio