Lead magnet · Lead generation funnel
Lead Magnet & Funnel Setup
An example of how I can build and connect the practical elements behind a simple lead generation funnel.
- Focus
- Lead generation
- Role
- End-to-end execution
- Type
- Project in the online business scope
Context
This project was created to demonstrate how a free resource can be used to attract potential leads and connect different marketing elements into one journey.
A lead magnet can take many forms, including a PDF, checklist, video, webinar, ebook or audiobook. The purpose is to provide useful content to a specific audience in exchange for their contact details.
For this project, I created a downloadable PDF checklist.
The checklist was designed as a practical resource to help the audience assess key areas of their business and better understand their current position. It provided value to the audience while creating an opportunity to attract and capture new leads.
What I built
I built and connected the following elements:
Lead magnet creation
Created a downloadable PDF checklist designed to provide practical value to the target audience.
Tool used: Canva
Landing page
Built a dedicated landing page to present the resource and encourage visitors to download it. The landing page included:
- A clear headline
- A description of the value of the resource
- Information about what the audience would receive
- A clear call to action
- A lead capture form
Tools used: WordPress, Elementor and Lovable
Lead capture & email management
Connected the landing page to a form where visitors could provide their contact details to access the free resource. I used MailerLite for:
- Form creation
- Lead collection
- Email management
- Connecting the lead magnet to the email journey
Social media promotion
Created promotional content for LinkedIn and Instagram to attract people to the lead magnet. The social media content was structured to:
- Capture attention
- Introduce a relevant problem or challenge
- Create interest around the topic
- Explain the value of the free resource
- Give the audience a clear call to action
How the funnel connects
- Social media content
- Landing page
- Lead capture form
- Free lead magnet
- Email journey
Tools used
- Canva
- WordPress
- Elementor
- MailerLite
- Lovable
The outcome and the structure behind it
The outcome: a free resource that attracts the right audience and turns interest into contact details, with new leads landing in one place and receiving a follow-up email automatically.
The structure behind it: each element has a job and hands over to the next. Social content creates awareness and sends people to the landing page; the landing page explains the value and asks for one clear action; the form captures the details and delivers the checklist; the email journey continues the conversation afterwards.
Built and connected across:
- Lead magnet creation
- Marketing asset development
- Landing page setup
- Form and lead capture
- Email management
- Social media promotion
- Funnel coordination
This example demonstrates how individual marketing activities can be connected into a practical lead generation journey.
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